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Principles of Marketing: Market Research

This guide will help you complete Jim Streelman's marketing plan assignment.

U.S. Census Data

American FactFinder
A Census Bureau source for population, housing, economic, and geographic data

This video explains how to find data on demographics such as housing, ethnicity, and income levels.

Additional Library Databases

Business Insights: Essentials This link opens in a new window
Business, company and industry information
Small Business Resource Center This link opens in a new window
How to start, finance and manage your business